If you have worked with me then you already know
Quality and craft are a daily discipline
Quality is not a final pass. It is a leadership habit built through strong standards, thoughtful feedback, hands-on engagement, and staying close enough to the work to understand where trust is won or lost.
So I build Craft Systems. These include quality bars, critique rituals that reinforce attention to detail and make excellence repeatable.
At Stori, I established Design-led Core Flow Reviews, where Design partnered with executives before launch to review critical user journeys, align on readiness, and protect the quality bar before shipping.
Alignment is the operating system
Great products require teams moving in the same direction. I create alignment by building shared context, clarifying decisions, and connecting strategy to execution across complex organizations.
So I run User North Star Sessions that bring teams together to deep dive on user journeys, customer insights, business goals and tradeoffs to create clarity and accelerate execution.
At Meta I aligned four product orgs around a shared insights strategy.
“It brought front and back end metrics into the early ideation stage, allowing Eng to give early inputs, helping focusing design scope and reducing churns. This motivated Eng-side to have early deep-dive meetings to align resources with design. The whole process moved ahead project planning schedules by months.”
Engineering Lead @ Meta
“This helps to force the work and uncover issues early. It allows teams to quickly jump ahead to define what problems are so they can focus on the right work to do to unlock that issue, or to pivot to another path. This helps address this when things are raw, opinions are loosely held and people aren't wed to the details.”
Product Designer @ Meta
“I think it should be mandatory. It's a cross functional kickoff to get everyone aligned on direction, actions, owners and deadlines.”
Product Design Manager @ Meta
Envisioning is design’s superpower
The fastest way to resolve ambiguity is to make it visible. Design transforms ideas into experiences people can see, question, and improve before they're built.
So I use storytelling, rapid prototypes, and experience visions to move teams from debating possibilities to asking better questions and making decisions.
At Foureyes I transformed a new category of sales intelligence into a product vision that sales teams rallied around and adopted.
AI unlocks higher-value design
AI enables designers to move faster, explore further, and focus on higher-value problems. I see AI as a force multiplier for creativity, quality ownership, learning, and product impact.
So I automate processes across the design process to eliminate low value work, up skill on AI design tools and leverage AI skills to up level my entire team to increase team leverage.
At Stori I trained the entire team on Cursor to enable them to produce FE code bringing them closer to controlling quality and driving more iteration and automated user recruiting and research synthesis.
Impact is the measure of great design
Great design is intuitive, useful, and beautifully crafted. But when design can also consistently deliver the highest value to the most users we have truly great design.
So I help teams define what success looks like, identify the metrics that matter, and use those signals to guide decisions and continuously improve experiences. Business understanding enables designers to focus their craft where it creates the greatest impact.
At Meta, I aligned four product organizations around a shared insights strategy, helping teams connect customer insights, business goals, and product decisions to drive measurable impact.
